If you’re in the transportation and logistics industry, being all over the place is a sign that your company is doing its job. By traveling up and down the country—or even around the world—you generate more revenue and greater customer satisfaction.
However, the opposite is true when it comes to search engine rankings. Your site must stay consistently at the top if it’s going to generate the kind of business it needs, and that’s only possible with search engine optimization, or SEO.
Why do transportation and logistics companies need SEO?
Yours is not the only company providing transportation and logistics services. There could be hundreds more, all of them competing for the same customers as you. No one has the time to research all of these companies, so they narrow their selection to the companies that are most visible. Since search is becoming the primary tool for researching businesses, the sites that rank highest get the most attention.
Your site needs SEO, because no website reaches the top of a ranking page haphazardly—it gets there through an ongoing process of refining content to meet user searches. As your site ranks higher, it will generate more traffic from qualified prospects, leading to more conversions than you would get from other marketing strategies.