Search Terms

Search Terms

Also known as keywords or query terms, search terms are the word(s) or phrase(s) a user enters into a search engine’s query box. A search engine results page (SERP) ranks indexed sites according to how relevant the search engine deems them to the search terms that were queried. One of the most important SEO strategies companies can employ is to optimize their site pages with content that contains targeted search terms relevant to their products or industry.

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