Cost-Per-Thousand (CPM)

Cost-Per-Thousand (CPM)

Also known as cost per impression or CPM is an advertising revenue system used by search engines and advertising networks in which ad companies pay an agreed amount for every 1,000 (M in Roman numerals) users who view their ads, while not mattering if a click through or a conversion is achieved. CPM is typically used in Banner Ads, while CPC is used for the text link adverts.

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