Google Local Schema Guidelines Updated: What Now?

“How can you make my site stand out in the search engines?” It’s one of the most common questions my local business clients have. “How can you get more traffic to my site from Google?” These are big asks. After all, there’s no shortage of local SEO tips out there for just about any problem […]

3 Ways to Take Advantage of Google Maps Ads

Local advertising and marketing through Google Maps is absolutely going to be the next big thing for business owners. There are several updates in the works that are going to change user experience and optimize local Google Maps searches so local businesses can be discovered and visited more easily.Depositphotos_39330025_m-2015 Put simply, the reason that this […]

How to Boost Exposure for Local Website Pages

Since Google’s Pigeon algorithm update back in July of 2014, local search engine optimization has become even more important, especially on mobile devices. If Google explicitly stating the importance of local search with a significant update isn’t enough, take a look at your own search patterns; how often do you search for a local service […]

How to Use Local Data Aggregators to Cost-Effectively Manage Your Business Listings

Updating and managing your online business directory listings (aka ‘citations’) across many directories is both a time consuming and tedious process. In a recent survey of local SEO professionals by BrightLocal, Citation Management was voted the MOST frustrating task SEOs had on their to-do lists! So it’s not surprising that Citation Management is the #1 […]

Google Fights Fraud by Cracking Down on Plumbers and Locksmiths

Google is fighting back against fraud with an advanced verification process for plumbers and locksmiths. An email sent out to Google’s top contributors states the company’s plan for an advanced verification process is being beta tested in San Diego. All locksmiths and plumbers currently verified will have to go through the new verification process. Failure […]

Google Continues to Crack Down on Fake Google Maps Listings

Google has released new data which details its recent efforts to keep fake listings off Google Maps. Most notably, the search giant has reduced the number of fake listings by 70% from an all-time peak in June 2015. The company recognizes there is rampant abuse within Google My Business, which extends to Google Maps and […]

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